Become
Remarkable
Unlearn. Relearn. Reinvent.
The only sustainable competitive advantage is the ability to innovate, adapt and deliver through lasting cultural change.
Luna Tractor helps teams and organisations do exactly that — teaching new tools and techniques, working hands-on with leaders and designing new futures together. We go to where the problem is. We do it with you, not for you.
We're consultants. Urgh. Are we really?
Traditional consulting is broken — bloated firms, recycled reports, predetermined outcomes. AI slop dressed up as insight. And a strategy that is always ‘land and expand’. They do it to you. They bill you. They leave without sharing the capability or they never leave at all.
Luna Tractor is the opposite—we’re UnConsultants.
Lean, adaptive, hands-on and relentlessly curious. Specialist generalists who go deep on your actual problems — not subject-matter experts arriving with a pre-packaged framework. We tell the truth even when it's uncomfortable. We ask “…what problem are we actually trying to solve?” before we move anywhere near an answer. And we keep asking.
We actively seek to become redundant. We solve problems, share knowledge and build real capability inside your organisation — so you can thrive without us. Every organisation is different, with unique people, unique problems and unique opportunities. Luna’s UnConsulting approach exists to unlock exactly that: nurturing curiosity, championing progress over perfection, and leaving something permanent behind. No dependency. No bullsh*t. No hubris.
Adapt. Innovate. Deliver.
Why Luna Tractor?
As the space race peaked in the late 1960s the Americans were busy landing men on the moon for a few days at a time, meanwhile the Russian space agency was taking a different approach in the race to the moon. They built and successfully deployed the first remote-controlled robot to explore another body in space.
Landing in 1970, Lunokhod 1 outlasted its original three month mission plan, sending back images for almost 11 months after traveling over 10km on the lunar surface. A second mission Lunokhod 2 was sent in 1973 and covered 39km, operating for four months.
The Apollo program racked up a final bill of USD$25.8b in 1973 (~$300b adjusted to present day). The early Mars rovers cost the US ~$400m, so in 1970 the Lunokhod program would have cost Russia ~$50 million in 1970 dollars? The Apollo program was magnificent, one of humanity’s great engineering achievements, but the little Lunokhod got better bang for buck.
So why Luna Tractor? The Lunokhod, or our English version Luna Tractor, is a reminder to think laterally about problems, have some imagination and shoot for the moon perhaps by being a little bit different.